CAPABILITY 03 — REAL FOOTAGE ONLY
Walls that play back. LED surfaces, sensors and live software that turn your audience into the artwork — designed, built and operated by the studio.
Ivan Guaderrama Studio builds interactive installations — body-tracking LED walls that repaint visitors as living color, portrait walls that print keepsakes on the spot, and hand-drawn murals that come alive in augmented reality — shipped at IMEX America (Las Vegas), FITUR 2023 (Madrid) and The Cape (Los Cabos).
COUNTRIES
FLAGSHIP ACTIVATIONS
CREW — CONCEPT TO ON-SITE OPS
REAL FOOTAGE · IMEX
Step close and the LED wall reads your silhouette — then repaints it live as exploding color. Raise your arms and the paint erupts; touch the sea and a school of fish scatters. Delegates queued to become the exhibit.
REAL FOOTAGE · FITUR
The wall paints your pointillist portrait in real time — then prints it on the spot. Visitors walked away holding art of themselves, stamped Los Cabos: an ad that people keep, frame and photograph.
REAL FOOTAGE · LOS CABOS
Guests draw on a hand-inked mural — then watch it erupt through their phones: butterflies lift off the wall, whales swim across the gallery, calligraphy writes itself in the air. Augmented reality with an artist's hand.
The idea, the look and the story — designed around your space and your audience.
Body tracking, touch, print pipelines and AR — our own code, tuned on real hardware.
LED, optics, rigging and cabling that survive a trade-show floor.
We fly with it, run it live and hand you the footage that sells the next one.